Travellers always see real local places. What changes is whether your council has its own voice, keeps its data private, and keeps visitors spending locally.
Example only — “Sample City Council” and every figure below are fictional.
What travellers see
Official council guide
This council hasn't claimed its page yet, so there are no official trails, events or advisories.
Parks & public spaces
Sample National Park
No photos yet
Riverside Reserve
No photos yet
Town Square
No photos yet
Where to eat
Riverside bistro
8 min away · Neighbour City (verified partner)
Local café, town centre
In Sample City
Council dashboard
This public preview shows fictional examples only, not private council data.
Detailed analytics locked
38% of dining visits went to neighbouring councils
Businesses in a verified council area show a blue location tick to travellers. If the council doesn't renew, every tick in the area disappears.
| Business | Category | Suburb | Traveller sees |
|---|---|---|---|
| Sample Riverside Bistro | Dining | Town centre | No area tick |
| Sample Hilltop Winery | Food & drink | North Ridge | No area tick |
| Sample Kayak Hire | Outdoors | Riverside | No area tick |
| Sample Corner Café | Dining | Town centre | No area tick |
| Sample Heritage Tours | Experiences | Old Town | No area tick |
| Sample Night Markets | Nightlife | Station precinct | No area tick |
Sample businesses — fictional demo data. The location tick means active council-area participation, not verified business quality, safety or opening hours.
What you're missing this month
Key numbers behind the visitor economy. Figures are indicative industry estimates — check them against your own data before using them in reports.
Under $10k
Fits a simple purchase order
At $9,000/yr (ex GST) it sits below many councils' delegated spending limits, subject to your own procurement rules.
3–4×
Overnight spend multiplier
Overnight visitors spend roughly 3–4 times more than day-trippers. Turning day trips into stays lifts local trade.
After 5 PM
The evening economy cliff
Much suburban high-street trade drops away in the evening. Night-time trails help keep visitors spending locally.
Forward
Intent, not lagging data
See what travellers are planning for coming weeks, instead of card-spend reports from months ago.
Keep visitors on your high streets
Guide travellers to secondary precincts and local favourites instead of neighbouring areas.
One-click briefing packs
Ready-made reports for your General Manager and Councillors to show results in minutes.
Evidence for grant applications
Demand and corridor insights to support state and federal tourism and infrastructure funding bids.
Blue location tick for local businesses
Businesses in your area carry a verified-area tick while your membership is active.
Direct messages to traders
Tell registered businesses about markets, road closures and busy weekends ahead of time.
Your official voice and public places
Publish trails, advisories, events and photos of parks and reserves straight to travellers.
| Feature | Unclaimed | Verified |
|---|---|---|
| Blue verified tick | Grey ‘unclaimed’ label | Blue tick on every council page |
| Official council voice | Greyed out — no trails, events or welcome | Mayor's welcome, official trails, events and advisories |
| Local business priority | Nearby partner councils' venues suggested first | Your local businesses keep top placement |
| Analytics privacy | Headline figures visible to neighbouring councils | Private to your council staff only |
| Tagline, highlights & local facts | Empty | Council picks a signature line (e.g. ‘Home of winemaking’), what the area is known for, and fun facts for visitors |
| Public space photos | National parks, reserves and parks stay blank | Council uploads and edits photos and details for public places (business galleries stay owner-controlled) |
| Events & ticket sales | Locked — no council events shown to travellers | Publish events that appear in traveller itineraries, with ticket links driving sales straight to the council's own site |
| Business registry & blue location tick | No registry; local businesses have no area tick | See every business in the LGA; all get a blue location tick — lost if the council doesn't renew |
| Grant-ready reports | Locked | One-click exports for funding applications |
| Forward intent & precinct dispersal | Locked | 30, 60 and 90-day planned demand, busy/quiet scenarios, evening gaps and language preferences |
| Civic assets & accessibility | Locked | Public-asset interest, family/access information gaps and improvement priorities |
| Opportunity gaps & merchant communications | Locked | Listing demand gaps, sample vacancy matches and trader bulletins |
| Trails, stays, events & weather | Locked | Trail builder, two-day bundles, 2km event pairings and rain-contingency scenarios |
| Self-serve onboarding & procurement | Sample claim preview | Officer and PO flow, sample purchasing pack and monthly intent email preview |
Founding council pricing: $9,000 / year (ex GST)
Join before the 2027 public launch.
Claim your council page